Elika gallery presents Artists’ Cards, which will be open to the public for one week in December (14.12 – 21.12.13).
Following an open call, artists are invited to create one or more works in the form of a postcard. The works presented, both originals and editions, will be for sale for the duration of the project and their prices will range from 25-150 euros.
From the famous Fluxus cards to the use of postcards by artists such as Gilbert and George and Rachel Whiteread, the preoccupation of artists with this particular format, similarly to the better-known artists’ books, holds a distinct position in the history of contemporary art. The familiarity of the card as an object, its immediacy and directness, largely due to the brief message it contains, its being a means of communication, or at times a memento and a souvenir, as well as its size, which makes it an object easy to handle, are only some of the elements that compose a truly interesting form for artists to work on. At the same time, the project is inspired by the holiday season, a perfect reminder of the continuing relevance and appeal of the card as a physical object, despite the imperatives of an increasingly digitalized era.
Artists’ Cards will open on Saturday the 14th of December and will last until Saturday the 21st of December, when the gallery will close for the Christmas holidays. The project will run parallel to the group show Painting Matters, on at Elika until the 11th of January of next year.
During the week of Artists’ Cards Elika will be open , in addition to its normal opening hours, on Sunday the 15th of December as part of Gallery Weekend 2013.